Even for those of us who avert our eyes in the grocery check-out aisle so as not to be caught scanning the latest gossip rags, we have to admit to curiosity at times. Ah, the life of a celebrity. The "good life". What is it that fascinates so many of us?

The popularity of the magazines like People and the entertainment shows are big business. We now have celebrity gossip writers creating blogs with loyal and growing followings. Many of these bloggers actually meet the people who are providing the juicy tid-bits. A few bloggers themselves are now being interviewed on television.

The unofficial fan club sites of actors, singers and sports figures are booming like never before thanks to the internet. Now there's a dedicated bunch of people. Some moderate their own forums.

Even though they may write about the lives of the rich and famous, they too have to make a living. On the websites and blogs I've "researched" one thing usually could be said for most of the sites. Advertising.

Some companies buy advertising space on the most popular sites. Most of the owners have those little ads known as Adsense. Visitors click on the Adsense ads and the webmaster earns money.

But now there is even a better way for them to add value to their fan sites and gossip blogs. First, I would ask them a question if I could speak with them.

What's the one thing visitors to your site would be interested in buying? Right! Anything to do with their favorite celebrities. CDs, DVDs, clothing, perfume, accessories and memorabilia of all kinds.

Where can all this merchandise be found in one place? eBay! What would it mean for you and your visitors if there was a way to offer them the number one shopping place in the whole wide world?

Don't worry. You wouldn't be holding auctions, packing and shipping. You would have the means of affiliating with eBay to supply the fans anything they could possibly want associated with their favorite actor, singer or sports figure.

If you had a fan site on (pick a name), you could design a store just targeted with items by and about (name, again)! Seeing the possibilities? Wouldn't your site take on a whole new dimension?

BANS or Build A Niche Store would be your vehicle, baby. It can and will take you anywhere you want to go.

Yes, I even have an example to show you of this newly developed system. It's a site on Snoop Dogg. Here you can see what the owner has accomplished from using their own Build A Niche Store. I think your head will soon be spinning with ideas. But, first you have to drop by for a test drive.